Turn  Setbacks Into Strategic Market Dominance

Helping clients Across The Us

Helping senior executives start making sound descisions faster.

When millions of dollars and hundreds of jobs depend on your next decision, second-guessing yourself is exhausting. Partner with an advisor who has walked in your shoes and emerged victorious.

I’m Bob Sicina, former senior executive at Citibank and American Express, where I held roles including CFO of Citibank’s U.S. Credit Card Group and President of American Express Bank Ltd. serving on its Board of Directors and author of Failure: The Key to Successful Decision Making, I help organizations transform setbacks into smarter decisions and lasting growth.

I’m Babak Hafezi, a global business strategist with deep expertise in strategy, growth, turnarounds, capitalization, and international market entry, sought after by CEOs, boards, and government officials. With professional experience across North America, Europe, Asia, and beyond, I bring a truly international perspective to technology, life sciences, and consumer goods industries.

If you’ve been carrying too much for too long , you don’t have to alone anymore .

Failure is not about losing.
It’s about learning where you do more.

Is this you?

You feel the weight of every choice: Everyone looks to you for answers, but secretly, you're wondering if you're missing a critical piece of the puzzle.

A past misstep is haunting your confidence: You made a call that didn't go as planned, and now you find yourself hesitating on the next big pivot.

You want peace of mind, not just another report: You don't need 100-page slide decks; you need the calm, unshakeable confidence that comes from bulletproofing your strategy.

What guides our work.

Turn Setbacks Into Strengths.

Efficient, Effective Decision-making at Every Level.

Navigate Uncertainty

Stronger Decision-making Cultures.

Turn Setbacks Into Strengths.

Efficient, Effective Decision-making at Every Level.

Navigate Uncertainty

Our Process

Contact and Signup
Free 30-minute decision process session
Set-up consulting engagement

Our Differnce

Why senior executives choose Learn From Failure

Accredited Author
Over 35 Years in Business
Substantially Priced Lower Than Major Consulting Firms

Ready to begin?

You don’t have to take the next step alone.

Reaching out is the first step.

Contact Us